The same night I tried the Fre White Zinfandel, I also had some pure cherry juice on the table. It was from Trader Joe's, called "Just Cherry Juice."
When I read a review of First Blush (which review I can't find anymore) the reviewer didn't like how sweet it was (I'm guessing being very used to wine) so he called them up! They suggested cutting it with water or sparkling water, to dull the sweetness.
So, I've decided that some of the juices I'll be trying might need a push in the right direction to really shine. I'll be trying them straight, cut with water, and cut with sparkling water.
I got a few glasses out, and mixed away.
When I tried it as is, it was very tart and a very strong taste. Tastes like what, you ask? Cherries, of course. It tasted like tart black cherries. It reminded me of the sauce that goes with Ris ala monde.
This was gentler, and was a strong palette cleanser, however I now detected a bitter aftertaste.
With Sparkling Water:
The effervescence brought out the bitterness more than plain water. I did not like this much.
I tried them all again slightly chilled, and I accidentally chilled it a bit too much, I think, but I liked it straight and chilled the best. My wife preferred this drink over the Fre White Zinfandel, mostly do the stronger bite the Zinfandel had. I preferred the Zinfandel over the tart cherry juice.
Works as a Wine Alternative: I think so. Maybe find something strong and not at all sweet to go with it, to let the sugar sing out a little.
Did I Like it: It was ok. I think finding a killer pairing is key. My wife and I agree that you could make an amazing cherry juice and vanilla ice-cream float! A 6 out of 10.
Would I Recommend it: Yes, and here's when and why. It will help you build your tasting vocabulary. The next time I taste hints of cherry in a drink, there is no way I will miss or misidentify it.
Who Might Like it: If you like tart, strong flavors, this might be for you.